Pokémon Go is EVERYWHERE — That leaves an angle for many Realtors to Capitalize on !
For those tucked away in the dark and are unaware of what this Poké-craze is:
- Pokémon was an anime cartoon from the late 90’s that has recently resurfaced with a new augmented reality game called Pokémon Go.
- The game brings the world to life, and allows players to catch elusive Pokémon everywhere – in their house, backyard, and many public places, neighborhoods, parks, stores, etc.
- Pokémon Go is working it’s way into real estate by being included into listings and marketing tactics
Some agents have caught on to the popularity and are using it to their advantage. How so?
- Listing Descriptions: Showcase that the property is a hotspot for Pokémon training gyms and PokéStops in the neighborhood and property to draw in potential buyers at open houses
- Photos for property Ads that display rare Pokémon characters
- Using characters to highlight rooms in house listings
OPEN HOUSES
SOLD PROPERTY FACEBOOK AD
REAL ESTATE LISTING AD
CRAIGSLIST AD
PROPERTY DESCRIPTION AD
FACEBOOK POST AD
Property Photo Ad
Pokémon Go is available for FREE and on almost any cell-phone devise. Users are OBSESSED and the app has quickly skyrocketed to the top social media app over Instagram and Snapchat.
There are Risks however:
- Not only has the game caused some concern for safety, but many locations that are tagged as Pokémon Gyms have created an onslaught of unwanted gamers flocking to their property.
- Social Media and Print ads should be carefully assessed as their is a possibility of copyright infringement violations that come with a $150,000 fine.
Interesting how pop culture can sweep the nation so quickly and even have an influence on unrelated markets such as Real Estate.
Original Post: https://www.inman.com/2016/07/11/pokemon-go-everywhere-real-estate-angle/