Ivan's Circle

Office Telephone: 323.571.1125

Email: Joe(at)newavenuemarketing(dotted)com

In 2004, Joe Keenan founded New Avenue Marketing in West Hollywood, California. ¨Joe began his career at age eight when he bought a piece of gum for 3¢, revamped the outside package, talked up the delicious taste, and sold it to his brothers for 5¢. Business was booming.

Add a Management degree from the University of Minnesota to the mix and Joe was off to work firms such as Momentum Worldwide, Gigunda Group and GMR Marketing. Joe spent many years with these firms, building and executing successful campaigns for a number of leading Fortune 500 companies including General Mills, TiVo, General Motors, Target, Guinness and others.

Since inception, New Avenue has been dedicated to creating ways for brands and consumers to connect, with a focus on the gay/lesbian consumer. New Avenue has designed and executed programs for Nike, including the Nike Studio, the Spirit Sisters and the Rush Hour Collection & Show. Additionally, the five-year Hep Team for GlaxoSmithKline provided thousands of free Hepatitis vaccinations among gay/bisexual men across the country.

New Avenue has also executed programs for Time Warner Cable , Netflix, Radius-TWC, Equality Rewards, Break the Cycle, LA Dept of Public Health, Energy Star Homes, The LA Gay & Lesbian Center and others. In 2009, New Avenue created the multi-city Green with Pride™ program. As an “event within the event,” Green with Pride™ showcases green products, services through interactive displays within Pride festivals.

Currently, Joe is proud to serve as co-president of the Board of Directors for Outfest, the leading national non-profit that promotes LGBT equlity by creating, showcasing and preserving moving image.